About AEO Sherpa
An independent publication about AI search and answer engine optimization, founded by Alex Brufsky.
AEO Sherpa reports on AI search: how Google AI Mode and AI Overviews, ChatGPT, Perplexity, Claude, Copilot, and the systems behind them find, rank, and cite the web. We publish news, research analysis, and practical field guides for marketers, SEOs, publishers, and business owners who depend on being found.
What we cover
- News. Product changes, policy shifts, and industry moves that affect how AI answers are built.
- Google. AI Mode, AI Overviews, Search Console, and everything else from the largest answer engine.
- Platforms. ChatGPT, Perplexity, Claude, Copilot, and the search and crawling infrastructure that feeds them.
- Research. Studies and citation analyses, explained with their methods and limits.
- Guides. Tested instructions for getting content found and cited.
- Opinion. Signed arguments about where AI search is heading.
Who we are
AEO Sherpa was founded by Alex Brufsky, who serves as editor. You can read why in Why We Started AEO Sherpa.
How to follow us
Subscribe to The Sherpa Brief, our free weekly newsletter, or follow our RSS feed. AI agents can start at our llms.txt.
How we work
We link to primary sources, date every story, disclose relationships, and correct mistakes openly. Read our editorial standards.