Tuesday, November 3, 2026

Reporting and field guides on AI search, AEO, and GEO

AEO Sherpa: news and guides on AI search and answer engine optimization

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  1. Google

    Five SERP APIs Lost Up to 85% of Google Result URLs

    A same-day test of five SERP APIs found 55 to 85 percent of Google organic results without a real URL, a risk for URL-matched AI citation stats.

  2. News

    Reddit's US #1 Rankings Rose 39%. Referrals Fell

    Reddit says Google referrals fell in October, yet a DataForSEO pull shows 39 percent more US #1 rankings than in May. Rank counts alone miss the loss.

  3. Google

    AI Overviews Still Showed in Two US Desktop Checks

    A rumor says Google is killing AI Overviews, but two live US desktop searches still returned them, and your own Search Console is the better test.

  4. Platforms

    Bing Drops NoArchive and NoCache. 5 of 17 Sites Use Them

    Bing says NoArchive and NoCache stop counting for AI training and grounding after March 1, 2027, and five of 17 news homepages I checked still carry them.

  5. Google

    Marketing Group Joins EU Fight Over Google AI Controls

    A digital marketing collective joined four publisher groups in asking Brussels to examine how Google's AI Overviews and AI Mode use site content, which widens the case beyond news.

  6. Platforms

    Reddit's Login Wall Spares Search Visitors, Not Scrapers

    Reddit's CEO says visitors from search should still see linked pages while logged-out scraping is the target. For AI answers, that makes licensing the open question.

  7. Platforms

    Semrush Drops Copilot Tracking on Nov. 9, Bing Data Remains

    Semrush ends Copilot tracking on November 9. Bing's own AI report may be the only Copilot number left. Save a copy before then.

  8. Research

    Same ChatGPT Searches, Different Sources 81% of the Time

    Ahrefs followed 37,500 AI citations for 20 days. Even with identical searches, ChatGPT changed its cited sites 81% of the time. brand mentions look steadier than links.

  9. Google

    Google's AI Mode Ad CTR Claim Covers Only Product Lists

    Google's case for scaling AI Mode ads is a two-week U.S. click-rate comparison of product lists, which says nothing about organic citations.

  10. Platforms

    Experian Wins AI Mode Loan Citations. Now It Gets an App

    Experian was cited in 3 of 3 AI Mode loan answers we pulled. Google says its connected app comes to Search in the coming weeks, for users who link it.