Friday, October 2, 2026

Reporting and field guides on AI search, AEO, and GEO

Section

Opinion

Signed arguments about where AI search, answer engines, and the open web are heading, and what it means for publishers.

  1. Opinion

    Why We Started AEO Sherpa

    Search is turning into conversation, and the rules for being found are being rewritten in public, one product update at a time. Somebody should keep careful notes.