The Sherpa Brief
Every week, the changes in Google AI Mode, ChatGPT, Perplexity, and the rest of AI search that affect your traffic, with a short note on what to do next.
- What changed. The product updates, studies, and policy shifts that matter, in plain language.
- Why it matters. Who wins and who loses when an answer engine changes how it cites sources.
- What to do. One practical step you can take on your own site that week.
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The Sherpa Brief
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