AEO basics
All of our reporting and guides on AEO basics.
- Guides
Robots.txt for AI Crawlers: Which Bots to Allow, and Why
Blocking the wrong user agent can quietly remove you from ChatGPT, Claude, or Perplexity answers. A field guide to the main AI crawlers, what each one does, and a sensible default.
- Guides
What Is Answer Engine Optimization (AEO)? A Plain-English Guide
AEO is the practice of making your content easy for AI systems to find, understand, and cite. Here is how it differs from SEO, what actually moves the needle, and where to start.
- Opinion
Why We Started AEO Sherpa
Search is turning into conversation, and the rules for being found are being rewritten in public, one product update at a time. Somebody should keep careful notes.
